Agent X…

…was founded to guide and assist companies through brand identity, content development, and immersive experiences, creating integrated visual communication across all platforms for emerging brands and category leaders.

Rick Gonzalez

Strategist / Partner

Rick Gonzalez is a 25-year entertainment veteran whose work encompasses marketing, project management, content strategy, experiential experiences, eCommerce, and merchandising.

Born in Brooklyn, raised in San Diego, Rick began his career with Sony Music while in college before moving to Los Angeles to join Immortal Records. He helped launch the careers of Korn and Incubus through the early use of technology and lifestyle marketing.

Culture marketing led him to create the music and artist relations department for global skateboarding brand Sole Technology, developing brand collaborations and sponsorships.

Working with talent and building business units led Rick to artist management, guiding the careers of Cypress Hill, Rage Against The Machine, RZA, Rob Zombie, Jurassic 5, and 10X Grammy Winner and NEA Jazzmaster George Benson.

A fascination with technology guided his entrance into the eCommerce startup space and leading eCommerce for global entertainment merchandising companies spearheading campaigns and collaborations for Nine Inch Nails, The Who, Ricky Martin, Bon Jovi, Rise Against, Deadmau5, and Steve Aoki to name a few.

From producing tours for record labels and global platinum recording artists to corporate activations for Marvel, New Line Cinema, Mazda, Chevy, and Yahoo!, creating immersive experiences with the 14th Factory and mixing animation with live-action to support the Las Vegas Aviators. Rick is honored and proud to work with such diverse and exciting projects.

Robert Pietri

Creative Director / Partner

Robert Pietri’s work spans several mediums and genres, from live-action narrative to animation and documentary.

His films have been in competition at festivals around the world, including AFI/DOCs, Animafest Zagreb, Annecy, BFI London Film Festival, Palms Springs International Shortsfest and the Tribeca Film Festival.

Pietri served in the United States Marines Corps and worked for years as an Art Director before committing himself to filmmaking.

His first feature, “Semper Fidel”, was shot in Havana, Cuba and he continues to work and develop projects internationally.


-BFA, Carnegie Mellon University

-MFA, NYU, Tisch School of the Arts, Dean’s Fellow

Lee Terwilliger

Animator / Digital Media Artist

Lee is the Head of the Animation Program for a 3D Animation Summer Film Workshop held at Harvard University.  

An award winning animator and filmmaker, he has worked with clients Giorgio Armani, Luxottica Group, Whalburger’s Restaurants, as well as character animation and story design for Mattel and Fisher-Price. 

Lee’s work can also be seen in the Season 08 Series Premiere of Bob’s Burgers which aired October 1, 2017 on FOX.